100% Secure Payments
Tender Details
- Country: Belgium
- Summary: Developing (concept and Production) of a Campaign to Promote the Consumption of Inland Fruit and Vegetables.
- BET Ref No: 80396660
- Deadline: 13 Apr 2023
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.: VLAM-VLAM/2023/02-F02
- Purchaser's Detail :
- Description :
- The aim of the promotion campaign is to make Flemish consumers choose more fruit and vegetables from Belgian origin. On the one hand by giving them a enthusiasm in the fruit and vegetables from us. On the other hand, by convincing them that with Belgian fruit and vegetables they make a choice for tasty, high-quality, healthy and sustainable products thanks to the efforts and the craftsmanship of the Belgian vegetable and fruit sector. The main medium is TV where we want to highlight the craftsmanship of the Belgian vegetable and fruit sector in a way relevant to consumers. We want to bring this message to the target group 18-64j. Via other channels we want to deepen the message: on the one hand by creating at 18-34 year olds in the country's vegetables by inspiring with native vegetables throughout the day (eg via social media) and on the other hand through VVAs 25-44 year olds the knowledge and to promote the mental availability of inland fruit (via, for example, social media and/or PR). In addition, the agency must also think about the way in which this can also be used in a B2B context.
- Documents :
Purchaser : VZW VLAAMS CENTRUM FOR AGRO AND FISHERIES MARKETING
Belgium
If you are registered member, kindly login to view full details of this tender notice:
CLICK HERE TO LOGIN
